Situation
A heavy highway construction company focused on a shrinking residential housing market wanted to reposition itself into the public bid utilities market in order to survive. Since the company’s strategies, operations management approach and financials did not support the shift into the desired market, they hired GGG as consultants.
Action
GGG provided a combination of operational, strategic and financial consulting services to guide the restructure of the company and meet its desired new market goals. The actions taken included selling excess equipment, restructuring debt agreements and management reporting, as well as introducing new metrics to insure the success of the company.
Results
With the help of GGG, Highway Construction successfully survived the changing economic conditions by simultaneously exiting the residential market and entering the more stable public bid market.